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Jsme špička v oboru webové a digitální analytiky. Pomůžeme vám naimplementovat lepší měření pro váš byznys.
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Jsme špička v oboru webové a digitální analytiky. Pomůžeme vám naimplementovat lepší měření pro váš byznys.
Migrating from Google Analytics Universal to GA4 has likely put you in a position where you have to decide which date is more accurate for your web model. Add to that different numbers in the Google Ads interface as well as BigQuery, and you enter a philo
Google Analytics 4 is a new, exciting, and evolving tool. Those of us who started working with it on its launch date have seen its improvements firsthand. Not only have we seen the tool evolve a lot in the past, but it will keep evolving well into the fut
Looker StudioLooker Studio ProLooker platformFree self-service BI tool Meant for easy visualisation No SLAs and content management capabilitiesA paid version of Looker Studio with additional capabilities Comes with SLAs and content management. Appropriat
Using conversion tracking, Google Ads predicts future conversions and their associated values based on your reported conversion values. Based on this data, Google Ads sets maximum cost-per-interaction (max. CPC) bids to maximize your conversion value whil
In the last article, you read about our working environment. Today, well take a look at the health benefits we offer. We include the following in this area: sick days budget for therapies sabbatical Sick days Sick days are already
Traditionally, obtaining user data for analysis was a complex and time-consuming task. However, Google has simplified this process with the introduction of User Data Export in BigQuery. This feature allows organizations to access valuable data, including
Alerts in Looker Studio Dashboards: Users want to keep track of their data and get alerted when something changes, so that they can take timely action. Ability to create rule based alerts on top of the metrics available in their existing reports.
What is Value based bidding? Value based bidding (VBB) enables you to maximise the total value of conversions generated by your Video action campaign. Value bidding comes with two bidding strategies: Max conversion value and target ROAS (tROAS). Wit
We have discussed some intriguing advantages for improving the workplace and health in earlier articles. However, thats not all we can offer our employees. Today, we are going to look at our referral program, which has a number of advantages for both find
BigQuery is a potent tool that can be used for many reasons. In this article, we will describe the main benefits of considering BigQuery as the heart of your data analytics platform. BigQuery is serverless BigQuery is a serverless warehouse, so it g